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The Gang That Brought High Fashion to Hip-Hop

The Gang That Brought High Fashion to Hip-Hop

Posted by Infinite Bear on

A photo from the book “Bury Me With the Lo On,” a chronicle of the Brooklyn gang that had a Ralph Lauren Polo obsession. CreditTom Gould Ever since the mid-1980s, Thirstin Howl the 3rd had been saving everything: every photo of him and his friends, dressed in head-to-toe Polo; every last mention of his gang, the Lo Lifes, in a media publication, large or small. The clothes, the accessories, the ephemera. Over the years, his life became a museum. “I’ve been documenting this story without even knowing I was documenting,” he said recently, discussing the impending release of “Bury Me...

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The Best Ralph Lauren Looks from ‘A Night of Lo & Lyrics’

The Best Ralph Lauren Looks from ‘A Night of Lo & Lyrics’

Posted by Infinite Bear on

  Ralph Lauren's most dedicated fans gathered for a A Night of Lo & Lyrics at Williamsburg's Black Bear Bar on Wednesday of this week. The gathered group was mostly made up of people that identify as Lo Lifes, Lo being short for Polo, a community that formed in the late '80s around a shared love for the legendary American designer. The event held fashion shows, crowned best outfits, sold merchandise, and had performances all centered around Ralph Lauren. People crowded the space to show off their best Ralph Lauren looks, and fans readily posed in front of the camera where...

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Partying with Ralph Lauren's Biggest Fans The designer’s most underappreciated fans have created a community all their own

Partying with Ralph Lauren's Biggest Fans The designer’s most underappreciated fans have created a community all their own

Posted by Infinite Bear on

When I arrive at the Black Bear bar in Williamsburg, Brooklyn for A Night of Lo and Lyrics, there's hardly anyone in there. I'm early, it's a little before the 8pm doors, but nervous: I'm here for a night centered around one of, if not, the most important American designer in history, Ralph Lauren — but what if no one shows up? In the other room, the bar is playing highlights from a surfing competition, in this room, one or two polo-clad attendees mill around. The event promises Ralph Lauren-themed fashion shows, performances, and an award ceremony, but has no...

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A Closer Examination of the Ralph Lauren-Obsessed “Lo Life” Crew

A Closer Examination of the Ralph Lauren-Obsessed “Lo Life” Crew

Posted by Infinite Bear on

Known as some of the most obsessed Ralph Lauren enthusiasts on the planet, the Lo Life Crew has been repping the brand since the group was first formed by Thirstin’ Howl the 3rd and Rack-Lo in 1988. Recently, Racked was invited to a gathering of crew members – allowing journalist Cameron Wolf to peel back layers on what motivates their sensibilities, as well as their thoughts on contemporary Polo fans like Kanye West. While a choice excerpt appears below, head here to read the piece in its entirety. But she can’t think of a single time that someone from the...

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Ralph Lauren not only wear men: the beginning of the Lo-Life (FRANK151 JAPAN)

Ralph Lauren not only wear men: the beginning of the Lo-Life (FRANK151 JAPAN)

Posted by Infinite Bear on

THE ADVENTURES OF RACK-LO: HOW IT ALL STARTED Infamous Lo-Life we honored that I had the current column to the writing to the crew of the founder Rack Lo. Rack that clad in a body ahead from to foot Polo Ralph Lauren's head, it continues to vow love and loyalty to the Lo-Lifes from the 80s. Before becoming a crew that Lo Life's, I was two separate crew. It's theft population of Ralphie Kids Toka Get Money theft population of St John's, which has been referred to as the Crew and the United Shoplifters Association commonly known as USA and...

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